Official console access and guide
Apple Ads
Advanced
Sign in to the Advanced campaigns console, then learn what its keyword, bid, placement, reporting, and API controls are built for.
The login button opens Apple's official app-ads.apple.com domain.
01 / Definition
What is Apple Ads Advanced?
Apple Ads Advanced is Apple's full campaign-management product for promoting apps across the App Store. It gives developers, advertisers, and agencies direct control over where ads appear, which searches they target, how much they bid, and how performance is measured.
Signup
No added subscription fee
Pricing
Cost per tap
Former name
Apple Search Ads Advanced
Advanced is not a paid upgrade tier. You choose the product during account setup; advertising spend begins only when campaigns run. Unless you specifically need Basic's limited, automated workflow, choose Advanced.
02 / Placements
Four ways to meet App Store demand.
Today tab
When people arrive
Put your app in front of people as they begin exploring the App Store.
Search tab
Before they search
Reach people above Suggested apps at the start of their search journey.
Search results
When intent is explicit
Choose keywords, bids, and ad variations to meet high-intent searches.
Product pages
While people compare
Stay visible while people research apps across relevant product pages.
03 / Control
Control the campaign. Understand the result.
Keywords and intent
Use exact match, broad match, negative keywords, or Search Match to shape search-results traffic.
Bids and budgets
Set daily campaign budgets and control maximum cost per tap, or use Maximize Conversions.
Reporting and APIs
Inspect detailed performance, automate reports, and connect attribution or campaign-management tools.
Advanced also provides the Campaign Management API and AdServices Attribution API. That makes it the appropriate product when RevenueCat, Lily, reporting tools, or controlled automation need campaign and keyword context.
04 / Getting started
From sign-in to first campaign.
- 01Sign in with the Apple Account your organization will keep managing.
- 02Complete the account, legal entity, tax, currency, time zone, and payment details.
- 03Link App Store Connect and choose the app and placement you want to promote.
- 04Set the campaign budget and bidding strategy, then launch when the structure is ready.
05 / Questions
Before you continue to Apple.
What is Apple Ads Advanced?+
Apple Ads Advanced is Apple's full campaign-management product for ads on the App Store. It provides placement, keyword, bid, audience, reporting, and API controls.
How do I log in to Apple Ads Advanced?+
Sign in with your Apple Account at app-ads.apple.com. The primary button on this page links directly to Apple's official Advanced campaigns console.
Is Apple Search Ads Advanced the same product?+
Yes. Apple renamed Apple Search Ads to Apple Ads in April 2025. Apple Search Ads Advanced is the former name of Apple Ads Advanced.
Does Apple Ads Advanced have an extra signup fee?+
No. Advanced is not a paid subscription tier. Advertising spend begins when campaigns run and uses cost-per-tap pricing.
Apple Ads Advanced
Ready to manage the campaign directly?
Apple Ads is a service of Apple Inc. Apple, Apple Ads, Apple Search Ads, and App Store are trademarks or service marks of Apple Inc. Lily Ads is independent and is not affiliated with, sponsored by, or endorsed by Apple Inc. Official links are provided only as a convenience.