Apple Ads Login
Choose your account
Advanced or Basic?
If you manage campaigns, keywords, bids, audiences, or detailed reports, use Advanced. If you only set a monthly budget and let Apple manage the promotion, use Basic.
Apple Ads is a brand and advertising service of Apple Inc. Apple, Apple Ads, Apple Search Ads, and App Store are trademarks or service marks of Apple Inc. Lily Ads is an independent product and is not affiliated with, sponsored by, or endorsed by Apple Inc. The official sign-in links on this page are provided solely as a convenience to help users quickly access services operated by Apple.Apple trademark information
The name changed
Apple announced the rename in April 2025.
Apple Search Ads
Apple Ads
Searching for “Apple Search Ads login” still brings you to the same advertising platform. Existing accounts and campaigns now live under the Apple Ads name.
Read Apple's announcementCommon questions
Before you sign in
Where do I log in to Apple Ads?+
Use Apple's Advanced login for campaign, keyword, bid, and reporting controls, or Apple's Basic login for the simplified promotion experience. Both links on this page go directly to Apple's app-ads.apple.com domain.
Is Apple Search Ads login the same as Apple Ads login?+
Yes. Apple renamed Apple Search Ads to Apple Ads in April 2025. The product name changed, but existing accounts and campaigns continue under Apple Ads.
Is this an Apple login page?+
No. This is a Lily Ads directory that points to Apple's official sign-in pages. Lily is an independent product and does not ask for your Apple password on this page.
How do I connect Apple Ads to Lily?+
Choose Connect to Lily below. After signing in to Lily, you will be redirected to Apple's authorization flow to approve scoped Apple Ads access. Your Apple password is entered only with Apple.
About ads on the App Store
App discovery starts here.
Apple Ads connects apps with interested customers across the App Store journey — from the first moment of discovery to an active search and product-page research.
Explore Apple's overview850M+
people visit the App Store every week
60%+
average conversion rate for ads at the top of search results
95%
of downloads after an ad tap happen within one minute
Figures reported by Apple. Product availability, eligibility, and terms may vary.
Ad placements
Four places to be discovered.
Today tab
Build visibility as people begin exploring the App Store, using your app name, icon, subtitle, and a custom product page.
Search tab
Appear above Suggested apps and reach people at the moment they begin looking for something new.
Search results
Meet high-intent users after they search, with manual keyword controls or Apple's Maximize Conversions strategy.
Product pages
Reach people actively researching apps when they scroll to the bottom of relevant product pages.
Campaign management and measurement
Built to turn attention into measurable growth.
Flexible creative
Use custom product page assets for Today tab and search results ads, with deep links into relevant app content.
Bidding with control
Choose AI-powered Maximize Conversions or manage keyword bids manually, and pay on a cost-per-tap basis.
Insights and APIs
Track delivery and acquisition metrics, act on recommendations, explore account-wide Insights, or connect through management and attribution APIs.
Want to boost your Apple Ads?
Connect Lily to see which campaigns drive revenue, uncover wasted spend, and turn live Apple Ads data into clear, approval-first optimization actions.