Lily Ads AI Agent
Ask Lily to inspect live campaigns, explain keyword ROAS, find wasted spend, or prepare a campaign plan. The agent does the account work; you keep the final decision.
Account context
Live, scoped data
Decision layer
Cost + revenue
Campaign writes
Human approval
Account-specific answers
A general AI can explain campaign theory. Lily can inspect the account, app, country, campaign, ad group, keyword, and search-term scope you authorized, then answer from the current data.
Approval-first operation
Self-serve write tools return a reviewable proposal with the affected objects, current values, proposed values, and rationale. Lily applies it only after confirmation.
One agent, several clients
The client is the conversation surface; Lily remains the account and tool layer. Apple Ads credentials stay with Lily instead of being pasted into a model prompt.
How it works
Authorize the intended Apple Ads account and select the app the agent may analyze.
Name the date range, market, objective, and whether the request must remain read-only.
Review the evidence and exact proposed changes before any self-serve write is applied.
Questions
The homepage introduces the complete Lily Ads product. This page focuses on the self-serve AI Agent: live account analysis, prepared actions, and human approval.
The AI Agent works interactively and requires approval for self-serve writes. Autopilot runs recurring actions that are explicitly permitted by a separate program and its guardrails.
No. Apple Ads access is authorized to Lily. Compatible AI clients receive scoped Lily tools rather than reusable Apple Ads private keys.
No. Lily can analyze Apple Ads delivery data without them. A revenue connection adds paying-user, revenue, profit, and ROAS context.