Eligibility, verification, and official signup
Apple Ads
$100 Credit
Eligible new Apple Ads accounts receive a one-time 100 USD promotional credit automatically. Check the requirements before you register.
Registration opens Apple's app-ads.apple.com domain. No promo code is required for eligible accounts.
Applied
Account Settings → Billing
Currency
Converted by Apple
Official information checked August 14, 2026. Apple may change or end promotional offers under its terms.
01 / Eligibility
Four checks before signup.
A new Apple Ads account
The offer is a one-time new-account credit, not a recurring benefit for every campaign or app.
An App Store Connect developer account
Apple says you must be a developer and registered account holder on App Store Connect.
At least one live app
The app must be available for sale or download in an App Store country or region where Apple Ads is available.
Link the top-level account
Link the top-level Apple Ads account to App Store Connect. Linking only a campaign group will not apply the credit.
Apple's account-linking help says the Apple Account performing the link must have the Admin, Legal, App Manager, or Marketing role in App Store Connect.
02 / Correct setup
Connect the account that owns the credit.
We recommend Advanced: it adds no subscription fee or stricter signup requirement, and gives you the controls needed to learn from the first $100.
- 01Open Apple's registration page and choose Apple Ads Advanced.
- 02Sign in with the Apple Account associated with App Store Connect.
- 03Complete the legal entity, country, currency, time zone, tax, and contact details.
- 04Link the top-level Apple Ads account to App Store Connect — not only a campaign group.
- 05Add a valid payment method, then verify the credit in Account Settings → Billing.
Choose currency and time zone carefully. Apple says they cannot be changed after account setup.
03 / Verify
Do not launch before you see it.
Credit applied
Account Settings → Billing
Credit used
Billing → Invoices
Balance
$100 minus applied amount
Apple shows the date of the last applied credit below your payment method. Invoices show how much credit was used. Apple does not currently provide a separate promise that the dashboard will stop campaigns at zero credit, so use a daily budget and a calendar reminder.
04 / Limits
Credit is not a spending cap.
- It is not transferable or redeemable for cash.
- It may not be combined with other offers or discounts.
- Apple may set an expiration date or change or end the offer.
- You may not be notified when the credit is exhausted.
- Spend beyond the credit is charged to your valid payment method.
05 / Questions
Before you register.
Who is eligible for the Apple Ads $100 credit?+
Apple describes it as a one-time new-account credit for a developer and registered App Store Connect account holder with at least one app available for sale in an eligible App Store country or region. The top-level Apple Ads account must be linked to App Store Connect.
Do I need a promo code for the Apple Ads credit?+
No. Apple says the eligible new-account credit is applied automatically. It should appear on the Billing page after you add a valid payment method.
Why did my Apple Ads account not receive the credit?+
Common causes include using an existing account, having no eligible live app, not linking App Store Connect, or linking only a campaign group instead of the top-level Apple Ads account. Apple's eligibility decision and current offer terms control.
Will Apple stop my campaigns when the $100 credit is used up?+
No automatic spending stop is promised. Apple's terms say you are responsible for charges above the credit and may not be notified when it is exhausted. Set budgets and pause campaigns yourself if you do not want additional spend.
What happens if my Apple Ads account does not use USD?+
Apple converts the new-account credit into your account currency using Apple's daily exchange rate or then-current conversion practices.
Do I have to register for Apple Ads Advanced?+
Apple's credit eligibility is based on the new account and App Store Connect requirements, not on paying for an Advanced subscription. We recommend starting with Advanced because signup does not add a subscription fee and it provides campaign, keyword, reporting, and API controls.
Apple Ads $100 Credit
Eligible? Finish registration with Apple.
Apple controls eligibility, availability, conversion, expiration, and all promotional credit terms. Lily Ads is independent and is not affiliated with, sponsored by, or endorsed by Apple Inc. Confirm the current offer on Apple's website before spending.