Apple Ads Dashboard
Choose your workspace
Advanced or Basic?
Open Advanced when you need detailed campaign controls and reporting. Open Basic when you use Apple's simpler promotion workflow and manage a monthly budget.
Apple Ads is a brand and advertising service of Apple Inc. Lily Ads is an independent product and is not affiliated with, sponsored by, or endorsed by Apple Inc. These shortcuts are provided solely to help users reach services operated by Apple.Apple trademark information
Advanced dashboard
Manage the details that shape performance.
Campaign control
Work with campaigns, ad groups, countries and regions, audience settings, keywords, match types, and bids.
Performance reporting
Review delivery and acquisition metrics, compare performance, and use account-level reporting to investigate results.
Recommendations and insights
Review Apple's recommendations and Insights before deciding where to expand, refine, or pause activity.
Basic dashboard
Set a budget. Keep promotion simple.
Basic is designed for a lighter workflow. Choose the app and countries or regions, set a monthly budget and maximum cost-per-install, then let Apple manage how the promotion runs.
Open Basic dashboardWhere is the Apple Ads dashboard?+
Apple operates separate Advanced and Basic dashboard routes on app-ads.apple.com. Use Advanced for detailed campaign controls and reporting, or Basic for the simplified app-promotion experience.
Is the Apple Search Ads dashboard now Apple Ads?+
Yes. Apple renamed Apple Search Ads to Apple Ads in April 2025. Existing accounts, campaigns, and dashboard access continue under the Apple Ads name.
Should I open the Advanced or Basic dashboard?+
Open Advanced if you work with campaigns, ad groups, keywords, bids, audiences, recommendations, or detailed reporting. Open Basic if you use Apple's simplified promotion workflow with a monthly budget.
Is this dashboard operated by Apple?+
No. This Lily Ads page provides shortcuts to Apple's official dashboards. The destination pages and Apple Account sign-in are operated by Apple on app-ads.apple.com.
Want more from your Apple Ads dashboard?
Connect Lily to pair live Apple Ads delivery with revenue, surface wasted spend, and turn analysis into clear, approval-first actions.