01
Start with the questions that affect runway.
Find spend without revenue, profitable keyword themes, expensive countries, and campaigns that need attention before adding more budget.
For indie app developers
Operate Apple Ads without becoming a full-time media buyer.
Lily turns account review, keyword revenue, and repetitive campaign work into a short conversation and approval loop—priced for teams that start with one app.
Lily Ads
Scoped connectionI have $30 per day. Where is the account wasting money, and what should I test next?
One broad term used 19% of spend without revenue. Your best exact keyword has room for a capped bid test.
Setup
One app first
Decision
Plain language
Control
Approve changes
02
Use your current AI subscription as the workspace.
Work from ChatGPT, Claude, or Codex instead of learning another dense operations interface. Lily supplies the scoped Apple Ads tools and context.
03
Grow from insight to automation gradually.
Begin with read-only reviews, prepare paused plans, approve individual changes, and choose Autopilot only when the program boundaries are clear.
How it works
A clear path from connection to decision.
- 01
Connect one app
Use the existing Apple Ads account; campaigns do not need to migrate.
- 02
Get the first insight
Review spend, revenue, keywords, and countries before selecting a paid plan.
- 03
Build a repeatable weekly loop
Review the brief, ask follow-ups, and approve only the changes that fit the app's goals.
Questions
Before you connect
Is Lily useful with a small Apple Ads budget?
Yes, provided the account has enough data for the question being asked. Small budgets benefit from identifying waste, but recommendations should acknowledge limited samples.
Do I need an agency or Apple Ads specialist?
No. Lily is designed to make core analysis and operations accessible. Complex portfolio strategy may still benefit from experienced human review.
Will Lily create campaigns live immediately?
Self-serve plans default to reviewable, paused, or dry-run behavior. You approve the exact change before it is applied.