01
Lily starts with the conversation and approval loop.
Use scoped tools from ChatGPT, Claude, or Codex, connect revenue when needed, and progress from analysis to staged writes or app-level Autopilot.
Alternative guide · reviewed August 2026
Lily Ads or SplitMetrics: match automation depth to team size.
SplitMetrics publicly emphasizes enterprise-scale Apple Ads automation, ASO, experimentation, and managed expertise. Lily emphasizes an accessible AI workspace, revenue context, and gradual approval-first automation.
Lily Ads
Scoped connectionWe need one app, transparent approvals, and keyword ROAS inside ChatGPT.
Lily is designed for that lean workflow. Evaluate SplitMetrics when enterprise automation, experimentation, and service depth are primary requirements.
Lily
Lean AI workflow
SplitMetrics
Enterprise platform
Compare
Control + scale
02
SplitMetrics starts with a broader app growth platform.
Its public materials emphasize high-scale Apple Ads automation, ASO tooling, creative experimentation, market intelligence, and dedicated services.
03
The right choice depends on operational maturity.
A lean team may value time-to-first-insight and clear pricing. A mature UA organization may prioritize portfolio controls, experimentation depth, and service coverage.
How it works
A clear path from connection to decision.
- 01
Define scale
Document apps, markets, monthly spend, operators, and approval requirements.
- 02
Test the same task
Run a revenue review and prepare one controlled campaign action in each workflow.
- 03
Evaluate the next year
Compare automation, experimentation, support, integrations, and total cost at expected scale.
Questions
Before you connect
Is Lily designed for enterprise Apple Ads teams?
Lily supports app studios and portfolios, but its clearest differentiation is a lean AI-workspace and approval-first workflow. Large enterprises should validate governance needs directly.
Does Lily offer creative experimentation?
Lily focuses on Apple Ads campaign operations and revenue analytics. Teams needing a full creative experimentation platform should evaluate specialist capabilities separately.
Can both products use existing Apple Ads campaigns?
Apple Ads remains the system of record. Confirm current connection and migration behavior with each vendor during evaluation.