01
Starter — revenue-first analytics for one app.
$9.90 per month. Includes the revenue dashboard, campaign and keyword ROAS, 50 Ask Lily tool calls per month, and up to $3,000 in monthly Apple Ads spend.
Simple self-serve pricing
Start with one app. Scale when the work does.
Every self-serve plan includes Apple Ads revenue analytics. Choose based on app count and AI tool usage; Apple bills ad spend separately.
Lily Ads
Scoped connectionWhat is included before I connect an account?
Your first insight is available without a card. Paid plans begin at $9.90/month for one app and revenue-first analytics.
Starter
$9.90/mo · 1 app
Plus
$49/mo · 5 apps
Pro
$99/mo · 30 apps
02
Plus — more apps and decision support.
$49 per month. Includes Starter capabilities, 150 Ask Lily tool calls, AI recommendations, unlimited Apple Ads spend, and up to five apps.
03
Pro — higher-volume team analysis.
$99 per month. Includes 600 Ask Lily tool calls, up to 30 apps, deeper diagnostics, unlimited Apple Ads spend, and priority support.
How it works
A clear path from connection to decision.
- 01
Connect the app
Add the App Store app and the Apple Ads account you want to review.
- 02
See the first result
Validate the data and decision value before selecting a paid tier.
- 03
Choose by usage
Upgrade when app count or AI tool-call volume requires it. Autopilot is priced separately.
Questions
Before you connect
Is Apple Ads spend included in the subscription?
No. Apple bills advertising spend directly to the Apple Ads account. Lily pricing covers the software, app limits, and included AI usage.
Is Autopilot included?
No. Autopilot has a separate onboarding and service path because it runs recurring actions within an approved program.
Can I change plans later?
Yes. Choose the tier that matches current app count and usage, then adjust as the operating volume changes.