01
Focus the team on exceptions and decisions.
Auto Insights compiles anomalies, waste, and growth opportunities so operators can spend less time assembling the same report.
For app growth teams
Scale Apple Ads decisions without scaling dashboard work.
Standardize the review, analysis, and approval loop across campaigns and countries while keeping business context, guardrails, and action history visible.
Lily Ads
Scoped connectionPrepare the Monday account review across our top ten countries and flag only material changes.
Three changes need attention: US brand ROAS, Canada scale headroom, and eight zero-revenue keywords.
Review
Daily brief
Scale
Bulk actions
Governance
Shared guardrails
02
Prepare multi-country work as one reviewable batch.
Create or update related campaign structures across markets, validate budgets and inputs, then approve a clear batch instead of repeating UI work.
03
Preserve the operating rationale.
Keep targets, limits, and the reason for each action close to the work so later reviews can distinguish a deliberate test from account drift.
How it works
A clear path from connection to decision.
- 01
Select the operating scope
Start with one app, account, or country set.
- 02
Define shared metrics
Choose the revenue window, CPA or ROAS goal, and minimum data standards.
- 03
Standardize review and action
Use a consistent brief, approval policy, and post-change review cadence.
Questions
Before you connect
Can multiple team members use Lily?
Plan and workspace limits depend on the selected product tier. Account scopes and approvals should be configured for the team operating model.
Can Lily manage multiple countries at once?
Yes. Lily supports country-aware reporting and can prepare related campaign work as a reviewable batch.
Does Lily replace our source dashboards?
No. Apple Ads and the connected revenue source remain systems of record. Lily is the joined analysis and operating layer.