Documentation
Revenue data in Lily Ads
Revenue data adds paying-user and value context to Apple Ads cost. Lily keeps source metrics distinct, then derives decision metrics only where app, attribution, time, and currency scopes are compatible.
Supported decision layers
Apple Ads supplies spend, taps, installs, and campaign dimensions. RevenueCat can add subscription and purchase outcomes; AppsFlyer can add attributed in-app event and revenue context.
Why reports can change
Recent cohorts mature, renewals arrive later, refunds adjust value, attribution can update, and time-zone boundaries differ. Record the retrieval time and value window for recurring reviews.
How to validate
Reconcile a closed period at source totals, inspect unmatched rows, confirm app and currency mappings, and compare a small set of attributed users before trusting aggregate ROAS.