01
Both products make installs less misleading.
The shared premise is that campaign cost should be compared with paying users, subscription outcomes, revenue, and LTV rather than installs alone.
Alternative guide · reviewed August 2026
Lily Ads or AppSkale: decide whether insight or operation is the next bottleneck.
Both products address the gap between Apple Ads cost and downstream revenue. AppSkale publicly centers keyword LTV and analytics; Lily connects the revenue view to AI analysis, staged campaign work, and Autopilot.
Lily Ads
Scoped connectionI can see keyword ROAS. Now help me review waste and prepare the safe changes.
Lily is designed to carry the revenue diagnosis into an approval-first action. Compare attribution detail and cohort reporting directly before choosing.
Shared problem
Keyword revenue
Lily extension
AI operations
Validate
Attribution depth
02
Lily extends the joined data into an operating workflow.
Ask questions from ChatGPT or Claude, receive daily insights, prepare campaign changes, and choose approval-first self-serve or scoped Autopilot.
03
Test attribution, windows, and action controls.
Compare supported sources, backfill, cohort windows, country and keyword detail, data latency, write capabilities, and pricing with your real account.
How it works
A clear path from connection to decision.
- 01
Connect the same sources
Use the same app, Apple Ads account, revenue source, and date range.
- 02
Reconcile one keyword
Compare spend, customers, revenue, window, and attribution assumptions.
- 03
Follow the next action
Evaluate how each product helps the team act safely on the finding.
Questions
Before you connect
Does Lily show keyword-level revenue?
Yes, when the connected attribution and revenue data supports the campaign and keyword dimensions for the selected app.
Is this comparison based on a private vendor audit?
No. It summarizes public product positioning as of August 2026. Buyers should verify current features, pricing, and data behavior with each vendor.
Can Lily act on the analysis?
Lily can prepare scoped Apple Ads actions for approval and supports separate Autopilot programs with explicit guardrails.