Apple Search Ads, with a copilot.
Connect your ASA account in 30 seconds. Ask plain questions. Apply changes one tap at a time.
Running Apple Search Ads is a full-time job
CPA creeps up while you sleep
Spend doesn't pause overnight. By the time you check the dashboard on Monday, the damage is done.
Search-term reports are firehose-sized
Hundreds of new search terms every week. Most are noise. Some are gold. You don't have time to read them all.
You can't A/B every keyword
Bid changes, negative keywords, ad group splits â every action requires data, attention, and judgment.
How it works
Connect
OAuth into Apple Search Ads. Read-only by default. We never see your credentials.
Ask
"Why is my CPA up 40% this week?" The agent pulls reports, identifies anomalies, and explains.
Confirm
The agent proposes changes â pause a keyword, add a negative, raise a bid. You confirm before anything happens.
What the agent does
Daily anomaly detection
ROAS and CPA shifts flagged automatically. No more checking the dashboard every morning.
Search-term mining
High-spend, zero-conversion terms surfaced as negative-keyword candidates with one tap.
Bid recommendations
Apple's competitive bid hints, contextualized against your campaign's performance.
Human-in-the-loop
Every write requires explicit confirmation. No surprise charges, no autopilot mistakes.
Built for trust
Questions you might be asking
Do you have access to my Apple Search Ads credentials?
No. We use the official Apple Search Ads OAuth flow. You authorize us in Apple's UI; we receive a scoped token and never see your password.
Can the agent spend my budget without asking?
No. The agent can analyze and recommend by default. Every write â pausing a campaign, raising a bid, adding a keyword â requires explicit confirmation in the chat.
Which markets do you support?
All 175 Apple Search Ads storefronts. The dashboard UI is available in 9 languages, with the agent itself responding in your account's language.
What if the agent makes a bad recommendation?
You see every proposed change before it runs. Reject anything that looks wrong; the agent learns from your decisions in the same conversation.
How is this different from Apple's auto-bidding?
Apple's auto-bidding optimizes within a single ad group. Lily looks across your account â restructuring campaigns, surfacing wasted spend, and proposing decisions you'd otherwise have to make by hand.
Can I cancel?
There is no subscription to cancel. Credits are pay-as-you-go and never expire.
Stop overpaying for keywords.
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