# Lily Ads

> Lily Ads is a revenue-aware Apple Ads AI agent and managed MCP connection for ChatGPT, Claude, Codex, and compatible clients. It combines Apple Ads delivery with optional RevenueCat or AppsFlyer outcomes and keeps self-serve campaign changes approval-first.

Company: Spore AI, Inc.
Canonical website: https://www.chatlily.ai
Contact: hi@chatlily.ai
X: https://x.com/chatLilyAI
YouTube: https://www.youtube.com/@chatLilyAI

## Core pages

- [Lily Ads AI Agent](https://www.chatlily.ai/)
- [Apple Ads Revenue Analytics](https://www.chatlily.ai/apple-ads-revenue-analytics)
- [Apple Ads MCP](https://www.chatlily.ai/apple-ads-mcp)
- [Apple Ads Autopilot](https://www.chatlily.ai/apple-ads-autopilot)
- [Apple Ads Login](https://www.chatlily.ai/apple-ads-login): Direct links to Apple's Advanced and Basic sign-in pages, plus Lily's separate OAuth connection route.
- [Apple Ads Dashboard](https://www.chatlily.ai/apple-ads-dashboard): Shortcuts to Apple's Advanced and Basic dashboards with a guide to the controls available in each workspace.
- [Pricing](https://www.chatlily.ai/pricing)

- [Apple Ads AI Agent](https://www.chatlily.ai/apple-ads-ai-agent): Connect an Apple Ads AI agent to live campaign and revenue data. Ask for analysis, prepare scoped changes, and approve every self-serve write.
- [Apple Ads Autopilot](https://www.chatlily.ai/apple-ads-autopilot): Automate Apple Ads with revenue-aware guardrails. Lily monitors campaigns, finds waste, and runs approved optimizations toward paying users.
- [Apple Ads MCP](https://www.chatlily.ai/apple-ads-mcp): Connect Apple Ads to ChatGPT, Claude, Codex, and other AI clients through Lily's managed MCP server with scoped access and approval-first writes.
- [Apple Ads OAuth](https://www.chatlily.ai/integrations/apple-ads): Connect Apple Ads through the official OAuth 2.0 flow Lily was approved to use after Apple's manual review. No Apple password or reusable private key is pasted into Lily.
- [ChatGPT](https://www.chatlily.ai/integrations/chatgpt): Install the Lily ChatGPT Plugin and manage Apple Ads from inside ChatGPT. Analyze keyword ROAS, find wasted spend, and approve scoped changes with live data.
- [Claude](https://www.chatlily.ai/integrations/claude): Connect Claude to Apple Ads through Lily's managed remote MCP. Analyze campaign and keyword revenue, prepare safe changes, and keep credentials outside Claude.
- [RevenueCat](https://www.chatlily.ai/integrations/revenuecat): Connect RevenueCat through the OAuth flow Lily was approved to use after RevenueCat's manual review—no pasted secret API key required.
- [AppsFlyer](https://www.chatlily.ai/integrations/appsflyer): Connect AppsFlyer reporting to Lily with an encrypted API V2 token. Compare Apple Ads spend with installs, in-app events, revenue, and ROAS.
- [Indie app developers](https://www.chatlily.ai/for/indie-app-developers): Run Apple Ads without hiring a specialist. Lily gives indie app developers keyword ROAS, AI analysis, and approval-first campaign automation.
- [App growth teams](https://www.chatlily.ai/for/app-growth-teams): Give app growth teams a revenue-aware Apple Ads operating layer for daily insights, bulk campaign work, country analysis, and controlled automation.
- [App studios & agencies](https://www.chatlily.ai/for/app-studios-and-agencies): Standardize revenue-aware Apple Ads reviews and campaign operations across a portfolio of apps with scoped access, reusable workflows, and approvals.
- [AppTweak](https://www.chatlily.ai/alternatives/apptweak): Compare Lily Ads and AppTweak for Apple Ads. Choose between an AI-workspace, approval-first operating layer and a broader ASO and campaign platform.
- [SplitMetrics](https://www.chatlily.ai/alternatives/splitmetrics): Compare Lily Ads and SplitMetrics for Apple Ads automation: an AI-workspace, approval-first product for lean teams versus a broader enterprise growth platform.
- [AppSkale](https://www.chatlily.ai/alternatives/appskale): Compare Lily Ads and AppSkale for Apple Ads keyword ROAS: revenue analytics dashboards versus an AI operating layer with controlled campaign actions.
- [Pricing](https://www.chatlily.ai/pricing): Start Lily Ads at $9.90 per month. Every self-serve plan includes Apple Ads revenue analytics, with higher AI usage and app limits as you grow.

## Guides and documentation

- [What Platform API 1.0 unlocks for Apple Ads performance](https://www.chatlily.ai/guides/apple-ads-platform-api-1-0-new-features): See how Apple Ads Platform API 1.0 adds keyword, phrase, and category discovery; search-demand and impression-share insights; recommendations; Apple Maps ads; and broader reporting.
- [What is an Apple Ads AI agent?](https://www.chatlily.ai/guides/what-is-apple-ads-ai-agent): Learn what an Apple Ads AI agent can inspect, recommend, and change—and where approval, credentials, and revenue data should sit.
- [How to connect Apple Ads to ChatGPT](https://www.chatlily.ai/guides/connect-apple-ads-to-chatgpt): Connect Apple Ads to ChatGPT through Lily's managed MCP, verify the account scope, and start with safe reporting prompts.
- [Apple Ads MCP server: architecture and use cases](https://www.chatlily.ai/guides/apple-ads-mcp-server): Understand how an Apple Ads MCP server connects AI clients to reporting and campaign workflows, including credentials, scopes, and approvals.
- [How to calculate Apple Ads keyword ROAS](https://www.chatlily.ai/guides/apple-ads-keyword-roas): Calculate Apple Ads keyword ROAS by joining ad cost to attributed subscription or purchase revenue without mixing dates or attribution scopes.
- [RevenueCat and Apple Ads attribution](https://www.chatlily.ai/guides/revenuecat-apple-ads-attribution): Configure RevenueCat Apple AdServices, send the attribution token from your app, and verify Apple Ads campaign and keyword revenue.
- [How to find wasted Apple Ads spend](https://www.chatlily.ai/guides/find-wasted-apple-ads-spend): Use a repeatable Apple Ads waste audit across search terms, keywords, countries, campaigns, conversion volume, and paying-user revenue.
- [Apple Ads ROAS calculator and formulas](https://www.chatlily.ai/guides/apple-ads-roas-calculator): Calculate Apple Ads ROAS, break-even revenue, and target CPA with worked examples for subscriptions and in-app purchases.
- [Why choose Apple Ads Advanced at signup?](https://www.chatlily.ai/guides/apple-ads-basic-vs-advanced): Learn why Advanced should be the default at Apple Ads signup: no added registration fee or higher account requirements, with more data, controls, and APIs.
- [What is the difference between TikTok Ads and Apple Search Ads?](https://www.chatlily.ai/guides/tiktok-ads-vs-apple-search-ads): Compare TikTok Ads and Apple Search Ads by user intent, targeting, creative workload, attribution, scaling, and fit for indie iOS apps.
- [Does Apple Ads Maximize Conversions work for small budgets?](https://www.chatlily.ai/guides/apple-ads-maximize-conversions-small-budget): Learn how Apple Ads Maximize Conversions works, why a campaign may spend slowly, and whether target CPA automation fits a small app budget.
- [What do my Apple Search Ads results actually tell me?](https://www.chatlily.ai/guides/interpret-apple-search-ads-results): Interpret Apple Search Ads impressions, tap-through rate, conversion rate, CPI, paying-user CAC, retention, and ROAS without mistaking installs for product validation.
- [Why are my Apple Search Ads burning money?](https://www.chatlily.ai/guides/apple-search-ads-small-budget): Stop wasting a small Apple Search Ads budget by separating markets and intent, controlling exact and discovery traffic, adding negatives, and measuring paying users.
- [Is Apple Search Ads worth it for indie developers?](https://www.chatlily.ai/guides/is-apple-search-ads-worth-it-for-indie-developers): Decide whether Apple Search Ads is worth using for an indie iOS app based on search intent, listing conversion, LTV, budget, competition, and scale.
- [Why is my Apple Search Ads campaign not spending its budget?](https://www.chatlily.ai/guides/apple-search-ads-not-spending-budget): Diagnose an Apple Search Ads campaign with low impressions or spend by checking status, reporting delay, search volume, relevance, bids, target CPA, and budget.
- [Do Apple Search Ads convert like organic traffic?](https://www.chatlily.ai/guides/apple-search-ads-vs-organic-conversion): Compare Apple Search Ads and organic App Store conversion without blending different keyword intent, placements, product pages, and paying-user outcomes.
- [What app niches work best with Apple Search Ads?](https://www.chatlily.ai/guides/best-app-niches-for-apple-search-ads): Evaluate whether an app niche fits Apple Search Ads using existing search language, keyword demand, auction cost, listing conversion, monetization, and retention.
- [Do Apple Search Ads improve organic rankings?](https://www.chatlily.ai/guides/do-apple-search-ads-improve-organic-ranking): Understand why paid Apple Search Ads installs do not guarantee higher organic keyword rankings and how to measure organic lift without confusing correlation and causation.
- [How do you scale Apple Search Ads profitably?](https://www.chatlily.ai/guides/scale-apple-search-ads-profitably): Scale Apple Search Ads with marginal ROAS, revenue-based acquisition targets, controlled keyword structure, market separation, and reliable measurement.
- [Apple Ads, Meta Ads, or Reddit Ads for an iOS app?](https://www.chatlily.ai/guides/apple-ads-vs-meta-ads-vs-reddit-ads): Choose between Apple Ads, Meta Ads, and Reddit Ads for an iOS app based on intent, creative, audience fit, measurement readiness, and a €500–€700 test budget.
- [Why does my Apple Search Ads campaign get impressions but few installs?](https://www.chatlily.ai/guides/apple-search-ads-high-impressions-low-installs): Diagnose low Apple Search Ads TTR and tap-to-install conversion by separating keyword relevance, ad appeal, product-page conversion, and product-market fit.
- [What is the best way to spend a $100 Apple Ads credit?](https://www.chatlily.ai/guides/spend-100-apple-ads-credit): Use a $100 Apple Ads promo credit to test one market, a few exact high-intent keywords, product-page message match, and an evidence-based max-CPT bid.
- [Is Apple Ads Certification and specialist support worth it?](https://www.chatlily.ai/guides/apple-ads-certification-and-specialist): Learn what Apple Ads Certification covers, whether specialist outreach is guaranteed, and how to evaluate recommendations without losing control of spend or ROI.
- [How do subscription apps profit from Apple Search Ads?](https://www.chatlily.ai/guides/apple-search-ads-subscription-unit-economics): Calculate install CPA, paying-customer CAC, contribution LTV, payback period, and ROAS when Apple Ads acquisition cost exceeds one month of subscription revenue.
- [Does Apple Ads Maximize Conversions optimize for paying users?](https://www.chatlily.ai/guides/does-maximize-conversions-optimize-paying-users): Understand what Apple Ads Maximize Conversions optimizes, why a lower install CPA can hide weak subscriber quality, and how to compare it with manual bidding.
- [Why is Apple Ads reporting delayed?](https://www.chatlily.ai/guides/apple-ads-reporting-delay): Understand Apple Ads dashboard reporting delays, current-day date filters, attribution lag, and how to avoid reacting to incomplete campaign data.
- [Do you need a third-party tool to manage Apple Ads?](https://www.chatlily.ai/guides/third-party-apple-ads-tools): Decide whether to use the Apple Ads dashboard, bulk edits, Campaign Management API, or a third-party tool for reporting, bid automation, and revenue optimization.
- [Apple Ads match types explained](https://www.chatlily.ai/guides/apple-ads-match-types): Understand exact match, broad match, Search Match, and negative keywords in Apple Ads, with a practical discovery-to-control workflow.
- [A practical Apple Ads campaign structure](https://www.chatlily.ai/guides/apple-ads-campaign-structure): Build an Apple Ads campaign structure for brand, category, competitor, and discovery traffic without losing budget or search-term visibility.
- [A security checklist for Apple Ads AI automation](https://www.chatlily.ai/guides/secure-apple-ads-ai-automation): Review credential storage, OAuth scopes, approval gates, budget limits, logging, reversibility, and incident controls before automating Apple Ads.
- [Apple Ads API vs MCP](https://www.chatlily.ai/guides/apple-ads-api-vs-mcp): Compare direct Apple Ads API integration with an MCP server for AI clients, including control, infrastructure, security, and workflow tradeoffs.
- [Apple Search Ads automation: what to automate first](https://www.chatlily.ai/guides/apple-search-ads-automation): Prioritize safe, high-signal Apple Ads automation across monitoring, search-term mining, bid changes, budgets, and campaign creation.
- [Planning an Apple Ads API migration](https://www.chatlily.ai/guides/apple-ads-platform-api-migration): Use a versioned checklist for Apple Ads API migrations: schema changes, authentication, reports, pagination, tests, observability, and rollback.
- [Apple Ads negative keywords](https://www.chatlily.ai/guides/apple-ads-negative-keywords): Choose negative exact or negative broad keywords in Apple Ads to remove irrelevant traffic and route discovery terms into controlled campaigns.
- [Getting started with Lily Ads](https://www.chatlily.ai/docs/getting-started): Connect an app, authorize Apple Ads, validate data, add revenue attribution, and run your first approval-first analysis in Lily.
- [Security, scopes, and approvals](https://www.chatlily.ai/docs/security-and-approvals): Understand how Lily separates Apple Ads credentials, AI-client authorization, read access, proposed changes, and Autopilot guardrails.
- [Apple Ads MCP connection](https://www.chatlily.ai/docs/apple-ads-mcp): Set up Lily's managed Apple Ads MCP connection, authorize a compatible AI client, understand available workflow categories, and troubleshoot scope.
- [Revenue data in Lily Ads](https://www.chatlily.ai/docs/revenue-data): Learn how Lily combines Apple Ads delivery data with RevenueCat or AppsFlyer outcomes and how to interpret ROAS, cohorts, and recent data.

## Important product boundaries

- Apple publishes and operates the Apple Ads APIs; Lily is an independent software and workflow layer.
- Apple Ads credentials are authorized to Lily and do not need to be pasted into an AI conversation.
- Self-serve writes are presented for approval. Recurring Autopilot actions are limited by explicit program guardrails.
- RevenueCat and AppsFlyer are optional; without them, Lily can still work with Apple Ads delivery metrics.